For restaurant founders looking for investors in the UAE
Investors in the UAE do not fund ideas. They fund numbers that survive their questions.
Our founder raised AED 60 million in four rounds on studies he prepared himself. We prepare the study a serious investor asks for, and we tell you first whether you are ready: Go, Go with Conditions, or Don’t Go.
Fifteen minutes with the founder, no obligation. Studies at one fixed, published price from USD 999, about AED 3,670.
Every study ends in one word.
No vague reports and no flattery. When the numbers say no, we say it plainly, before the market says it for you after the lease is signed.
What the study does for you
Six questions an investor will ask, answered before the meeting.
See yourself here? This was built for you.
Pick your situation and watch its film in under a minute.
What you receive
Not paper for a drawer. A financial model you open and test yourself.
These are pages from a real study, published in full. They are not marketing mock-ups.
- Sales forecast day by day: seats, turns, average spend.
- Capital required line by line, with break-even and payback.
- Five years of profit and loss, tested against the worst cases.
- The verdict, with next steps and the Thesis that explains the logic behind every number.
A real feasibility study: look through six pages
Tap any page to enlarge it.
The same mistake, at two prices.
Three steps, and it starts with a call.
The Verdict
For food trucks, kiosks, delivery-only cloud kitchens and small quick-service outlets.
About AED 3,670
Delivered in three working days
Order the Verdict Or talk to Ralph firstThe Proof
For full restaurants and cafés, one location. A complete financial model to put in front of a partner or a lender.
About AED 7,340
Delivered in seven working days
Order the Proof Or talk to Ralph first
“I opened my first restaurant at fifteen. Three hundred projects and six Gulf markets later, I know where the mistakes hide. I want you to see them on paper, not in your bank account.”Ralph Homer, Founder and CEO, Praxis Model
Ran restaurants and a consultancy turning over AED 150 to 180 million a yearProjects in all six Gulf markets50 years of life in the Gulf
AED 60 million raised for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. All of it on financial studies and business plans he prepared himself.
And if the numbers say no? Ralph sits with you and shows you what has to change: the size, the location, the rent, the concept or the budget. With us, a no is advice. It is not the end of the road.
This site does not introduce you to investors. It gets you ready for them.
We are not an investment platform or a broker, and we do not promise funding. What we do is the part that comes before the meeting: a financial study that makes your restaurant clear and credible to the person holding the money. Finding the investor is your work. Convincing them starts with the pages you put in front of them.
Four kinds of investor in the UAE, and what each one wants
| Investor | What they look for |
|---|---|
| Friends and family | Trust in you, and a clear picture of when their money returns. |
| A silent partner | A share of the profit without the daily work, so a model they can follow without you in the room. |
| An angel or private investor | A concept that can grow beyond one site, and a founder who knows the downside. |
| A family office or group | Proven unit economics, a plan for several sites, and governance. |
They differ in size and patience. They agree on one thing: none of them moves on a concept alone.
How our founder raised AED 60 million
Ralph Homer, the founder of Praxis Model, raised AED 60 million for his own ventures in four rounds in under two years: 80% from investors and 20% from financial institutions. He did not arrive with a glossy deck. He arrived with financial studies and business plans he had prepared himself, which answered the questions before they were asked. That is the method behind every study we deliver.
What to have ready before the first meeting
- The amount, and where each dirham goes. A capital budget, line by line.
- Where sales come from. Seats, turns, average spend. Not a share of the market.
- When the money comes back. Break-even and payback.
- What happens if it goes wrong. The downside case, written plainly.
- What you have put in yourself. Investors read commitment before they read spreadsheets.
We prepare the study you put in front of an investor, in seven working days.
Book a free consultationWhat does the study and the Investor Edition cost?
At Praxis Model the price is fixed and published. It does not change from client to client:
| Study | Price | Delivery |
|---|---|---|
| The Verdict, for small formats | USD 999, about AED 3,670 | Three working days |
| The Proof, one location | USD 1,999, about AED 7,340 | Seven working days |
| The Proof, two locations | USD 2,999, about AED 11,010 | Seven working days |
Timing runs from your completed questionnaire. AED figures are approximate at 3.6725 to the dollar. The Verdict is a full study with real numbers; it costs less because it is built for small formats.
If you will show the project to a partner, a committee, a bank or an investor, add the Investor Edition: your own study, bound as a catalogue made to be presented, for USD 499 more. It is optional and available with any study.
Common questions
Can you introduce me to investors in the UAE?
No. We are not an investment platform or a broker, and we do not promise any funding. Our service ends when the study is prepared and explained to you. What you do with it is your decision.
What is the Investor Edition?
It is your own study, bound as a catalogue made to be presented to a partner, a committee, a bank or an investor. It costs USD 499, is delivered in three working days, and can be added to any study.
Does a study guarantee that an investor will say yes?
Nobody can guarantee that. The study guarantees one thing: you walk into the meeting knowing your numbers and able to defend them. And if the study says the concept is weak, you hear it before the investor tells you.
Do you study every kind of business?
No. We work only on restaurants, cafés, cloud kitchens, food trucks and other hospitality concepts, in the six Gulf markets.
What does a study cost and how long does it take?
The price is fixed and published. The Verdict is USD 999 and is delivered in three working days. The Proof is USD 1,999 for one location and is delivered in seven working days. Timing runs from your completed questionnaire.
Which countries do you cover?
The six Gulf markets: the UAE, Saudi Arabia, Qatar, Bahrain, Kuwait and Oman. Every study is built on the currency, costs and habits of its own market.
Can I talk to someone before I order?
Yes. Book a free 15-minute consultation with the founder, or message us on WhatsApp. No obligation.
What if the study says Don’t Go?
That is the most valuable answer you can get. A no on paper keeps your capital whole, and it shows you which number has to change before the concept can work.
Make every mistake on paper.
Never with your money.
Talk to the founder for fifteen minutes, free, and find out where to start.